Edward Jones Centennial

I was lead creative on the firm’s Centennial team. Art directing an external agency and designing large scale initiatives for a campaign that interacts with the firm’s +40,000 associates. The campaign includes ads, social media, videos, in branch collateral, speaking engagements, large scale internal and external building graphics, and a multiple city tour for associates and families. Centennial was the firm’s first large scale experiencial campaign that included a core team made up of creatives, the managing director’s office, internal business areas, external event partners, and travel. It took place over the full year in the U.S. and Canada.