Undeniable Truth Campaign

RidgeWorth Investment’s Undeniable Truth campaign highlights thought leadership from financial portfolio managers in the fixed income and equity spaces. It was important to show the juxtaposition of investment styles and I accomplished that by using contracting colors while still working within the same larger design style. The Voices of Experience section played off the long tenure of the portfolio managers and how they analyzed past events to predict market trends. This was shown as an interactive timeline featuring audio clips of the advisors. Distinct Perspectives featured a question and answer section of current events and how they could effect the equities market.

The campaign materials consisted of an interactive website, direct mail, web banners, and OOH signage.